Heart and Hustle Fitness Co. — Chicago, IL

Feel good about yourself. Build health that lasts.

Fitness should be accessible to everyone even on a 40 hour work week. Coaching for total beginners, shift workers, and anyone starting over.

Strength built like a craft, not a template.

Get In TouchOnline · In person · Nutrition
Plan telemetry — sample block
00/ 12 wk
FocusFoundations · full body
Cadence0 sessions / wk
LoadAdaptive · no goading
ModeIn person / online
StatusListening first

A plan is drafted after we talk. Shown: a sample block.

The problem

Sound like your week?

  • You want to feel good about yourself again — not just see a smaller number.
  • Shift work keeps wrecking the routine by Wednesday.
  • Every program you've tried was written for somebody else.
  • You're a total beginner and the gym feels like a test you didn't study for.
  • Motivation shows up Monday and vanishes by Friday.
  • You don't want a drill sergeant. You want someone in your corner.
  • You've got people counting on you to be around and healthy for years.
  • You don't have hours to spare — you have a life.
I listen and we work hand and hand.

The Practice

You tell me the aim

I take my time with my clients and let them tell me what they are aiming for. Then we build a structured plan around your goals — not around a template.

We watch how you move

I keep my mind open and watch how you move and which workouts work best for you. Depending on the areas you want to work on, we find the most effective exercises.

We start where you are

We begin with a core plan for your needs and abilities — general fitness first — then work up to powerlifting, yoga, cardio training, or HIIT when that balance fits you.

We adapt and maintain

I'm fully adaptable. As your life shifts, the plan shifts with it, and we keep you flexible and healthy until you reach and maintain your full potential.

Proof

Be My Next Success Story

Only your personal motivation drive burn through here.

I'm one year into coaching and building my roster the honest way: real people, real plans, real progress — documented as it happens. Your story could be the first one on this page.

Client results are coming soon. I would rather show you real ones than made-up ones.

Outcomes

What changes when it fits

Feel good about yourself

Confidence that comes from doing hard things consistently — not from a number on a scale.

Everyday motivation

You leave sessions with energy that follows you into work, home, and everything in between.

Lasting health

Strength, mobility, and conditioning built gradually, so the results hold for years — not weeks.

A plan that fits your life

Three focused sessions beat seven perfect ones you never do. Your schedule sets the cadence.

How it works

Four steps, no guesswork

01

Get in touch

Send a message. Tell me where you're starting from — honestly. No application, no judgment.

02

We talk aims

A conversation about what you want to feel and where your body is today.

03

Your plan is drafted

A structured plan built around your goals, abilities, and schedule.

04

Train, adapt, maintain

We train, I watch how you move, and the plan evolves until it's yours for good.

Your coach

Ten push-ups between loading screens

I started with ten push-ups during video game loading screens. Somewhere between then and now, I found out I love helping people of all walks of life exercise, stay healthy, and feel their best. Our health means everything — and our loved ones deserve to see us at our best for years to come.

Read my story →

Cherteria Smith — Owner & coachChicago, IL — In person & online1 year — Coaching since 2025Kind · chill · accountable — The style
FAQ

The things you're wondering

I don't know where to start.

That's exactly who I coach. We start with general fitness at your pace, watch how you move, and build from there. You don't need to be ready — you need to show up once.

I've tried programs before and quit.

Most programs are copy-and-paste. Yours is built around your goals and adapted as life happens, with a coach who listens instead of goads.

I don't have time to be in the gym daily.

You don't need daily. Fitness should be accessible even on a 40 hour work week — we set a cadence your schedule can actually hold.

Is coaching going to feel intense?

I'm chill with my clients. No aggressive management techniques, no goading — kind, caring, and accountable.

Your health means everything. Your people deserve you at your best.

Get In Touch